Diploma of Marketing and Communication

BSB 52415 Diploma of Marketing and Communication

Duration: 46 weeks (40 weeks class time – 6 weeks holiday)

CRICOS Course Code: 090843M


 Course Overview

This qualification is transferrable across many industries, as it teaches transferrable marketing skills.

Employment outcomes targeted by this qualification include:

  • Marketing Manager
  • Marketing Team Leader/ Team personal
  • Department Manager (Marketing)
  • Corporate Marketing coordinator

Entry Requirements:

  • All students must of the age of 18 years or over at the time of applying for admission at College.
  • Must completed all core units in BSB4215 Certificate IV in Marketing and Communication.
  • Satisfactory completion of studies in applicant’s home country equivalent to an Australian Year 10 qualification is required for entry into this course.
  • Entry in to this course requires IELTS band score of overall 5.5 or equivalent in line with The Department of Education regulations (For International Student).
  • Mature age students will also be considered without the minimum education requirements but with relevant work experience within chosen area of study and a demonstrated capacity to meet course requirements.
  • Have completed all core units in Certificate IV in Marketing and Communication (BSB42415): BSBCMM401 Make a presentation, BSBCRT401 Articulate, present and debate ideas, BSBMGT407 Apply digital solutions to work processes, BSBMKG417 Apply marketing communication across a convergent industry, BSBMKG418 Develop and apply knowledge of marketing communication industry

Unit of competency required for completion:

Core Units

BSBMKG507 Interpret market trends and developments
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPMG522 Undertake project work
BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG502 Establish and adjust the marketing mix
BSBMKG506 Plan market research
BSBMKG514 Implement and monitor marketing activities
BSBWOR502 Lead and manage team effectiveness
BSBMKG518 Plan and implement services marketing
BSBMKG519 Plan and implement business-to-business marketing
BSBMKG520 Manage compliance with the marketing legislative framework

Plan and implement sponsorship and event marketing

Course Duration and ScheduleThis program is scheduled for delivery over 46 weeks of full-time study – 20 hours (approx.) per week of scheduled class time each week.  In addition to the 40 week face- to-face study, there are an additional 6 weeks holidays that takes into account public holiday periods such as Christmas, Easter and school holiday breaks.

This will be achieved by scheduling classes for 20 Hours (approx.) per week over 40 weeks (face-to-face). This may be delivered by one of the following scheduling options:

2 days at 6 hours, 1 day at 8 hours  or

  • 3 days at 4 hours, 1 day at 8 hours  or
  • 5 days at 4 hours