Certificate IV in Marketing and Communication

BSB42415 Certificate IV in Marketing and Communication

Duration: 46 weeks
CRICOS Course Code: 090842A


Course Overview
This qualification is transferrable across many industries, as it teaches transferrable marketing skills.
Employment outcomes targeted by this qualification include:

• Marketing Officers
• Marketing Coordinators and or
• Public relations Officers

All vocational courses are assessed through a combination of assessment types including written questions, Observation and Project.

Entry Requirements:
1. All students must of the age of 18 years or over at the time of applying for admission at College.
2. Satisfactory completion of studies in applicant’s home country equivalent to an Australian Year 12 qualification is required for entry into this course.
3. Entry in to this course requires IELTS band score of overall 5.5 or equivalent in line with The Department of Education regulations (For International Student).
4. Mature age students will also be considered without the minimum education requirements but with relevant work experience within chosen area of study and a demonstrated capacity to meet course requirements.

Unit of competency required for completion:

Core Units
BSBMKG408 Conduct market research
BSBMKG402 Analyse consumer behaviour for specific markets
BSBMKG401 Profile the market
BSBCMM401 Make a presentation
BSBWHS401 Implement and monitor WHS policies, procedures and programs to meet legislative requirements
BSBREL401 Establish Networks
BSBMKG413 Promote products and services
BSBMKG414 Undertake marketing activities
BSBWRT401 Write Complex Documents
BSBMKG502 Establish and adjust the marketing mix


Course Duration and Schedule
This program IS scheduled for delivery over 46 weeks of full-time study – 20 hours (approx.) per week of scheduled class time each week. In addition to the 40 week face- to-face study, there are an additional 6 weeks holidays that takes into account public holiday periods such as Christmas, Easter and school holiday breaks.

This will be achieved by scheduling classes for 20 Hours (approx.) per week over 40 weeks (face-to-face). This may be delivered by one of the following scheduling options:

• 2 days at 6 hours, 1 day at 8 hours or
• 3 days at 4 hours, 1 day at 8 hours or
• 5 days at 4 hours